THE DESIGN POWER INDEX (DPI)
The World's First Longitudinal Economics Index for Design
The Design Power Index (DPI), inaugurated at the World Design Business Forum, is the WDBO’s definitive tool for proving design’s indispensable role in business success, market growth, and societal well-being.
What is the DPI?
The DPI is the world’s first longitudinal economic index designed to measure and track the verifiable economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). It is a framework that re-frames design not as a decorative element, but as a quantifiable driver of competitive advantage and long-term value.
The DPI Framework
The Index is built upon a fundamental economic premise, asking three key questions about nominated companies and organizations:
- Does design generate economic value?
- If yes, what is the value?
- Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?
Inaugural DPI 2025 Highlights
The inaugural DPI 2025 showcases 40 companies and 20 organizations recognized for their business growth, market creation, technological innovation, and social impact through design. Companies are first shortlisted from a wide range of industries and then nominated, with the estimated total market value of the inaugural participants reaching SGD $140 billion.
Categories of Design Impact
Business of Design
Recognised for shaping the business of design by developing IP and influencing regional experiences.
Bengawan Solo, CapitaLand Group, Commune, CPG Corporation, Gryphon, Kingsmen, Lam Soon, Mediacorp, OCBC, ONG&ONG, Pico Art International, Raffles Design Institute, RSP Architects Planners & Engineers, Singapore Airlines, SPH Media, Supermama, UOB, V3 Group, Zig by ComfortDelGro
Market of Design
Companies that have harnessed design to create new business categories or global markets.
Birds of Paradise, Hegen, JustCo, PRISM+, Uniseal
Technology of Design
Companies using design to innovate technology and shape user behavior and experience (UX/CX).
Carousell, Circles.Life, Endowus, GovTech, Razer, YouTrip
Social Impact of Design
Companies and organisations using design principles to shape societal change and community impact.
A*STAR, Banyan Group, Bettr Group, Centre for Healthcare Innovation, Dementia Singapore, Epigram Books, Mandai Wildlife Group, Potato Productions, raiSE Singapore, Singapore University of Technology and Design
Business of Design
Recognised for shaping the business of design by developing IP and influencing regional experiences.
Bengawan Solo, CapitaLand Group, Commune, CPG Corporation, Gryphon, Kingsmen, Lam Soon, Mediacorp, OCBC, ONG&ONG, Pico Art International, Raffles Design Institute, RSP Architects Planners & Engineers, Singapore Airlines, SPH Media, Supermama, UOB, V3 Group, Zig by ComfortDelGro
Market of Design
Companies that have harnessed design to create new business categories or global markets.
Birds of Paradise, Hegen, JustCo, PRISM+, Uniseal
Technology of Design
Companies using design to innovate technology and shape user behavior and experience (UX/CX).
Carousell, Circles.Life, Endowus, GovTech, Razer, YouTrip
Social Impact of Design
Companies and organisations using design principles to shape societal change and community impact.
A*STAR, Banyan Group, Bettr Group, Centre for Healthcare Innovation, Dementia Singapore, Epigram Books, Mandai Wildlife Group, Potato Productions, raiSE Singapore, Singapore University of Technology and Design
FUTURE PLANS
The DPI is positioned as a critical resource for governments, investors, and policymakers. Over the next three years, the framework will expand to include national indexes and additional participants from across Asia, Europe, and the United States, establishing a consistent global standard for design valuation.